In his Portrait of the Artist as a Young Man, James Joyce asserts his views on Proper and Improper Art. The latter according to Joyce appears in two styles: Didactic and Pornographic. He defines Pornographic Art as anything designed to inspire the observer to possess the object being rendered. All advertising art is by definition pornographic according to this construction.
With the arrest of Bernard Madoff, we are seeing the financial equivalent of Joyce’s formulation, where the observer is the investor and the art is his forever-reliable fund and its wondrous returns. Investors lusted after and briefly held the ultimate investment prize: a steady, reliable investment that was as safe as cash, as predictable as bonds, but which generated such boast-worthy returns as to make a Madoff investor the envy of the three other gentlemen on the seventh tee box at the Palm Beach Country Club.
And the come-on was devilishly simple: “I make money if the market goes up, I make money if the market goes down. I just don’t make money when the market stays flat.” It’s so straightforward anyone can understand it…and, of course, when have markets ever stayed flat? The strategy is always in style. Even better, churning just below the simple mantra is the suggestion that there’s some secret mathematical algorithm that tames the market’s inherent volatility and makes it serve the investor, rather than harm him. Simple enough to describe to a friend, sophisticated enough to sound legitimate. Perfect.
Combine the aura of exclusivity where not qualifying for the fund indicated inferior social status or (gasp) insufficient current wealth (“Perhaps next year you’ll have enough”), and you have all the requirements for even the most temperate and experienced businessmen to abandon everything they’ve known and preached about diversification, due diligence and fiduciary restraint.
But all pornography is by definition a caricature and an ersatz experience to reality. In Joycean language the pleasure that comes from possessing the object is fleeting. What is agonizingly real, however, is the destruction of billions in wealth, particularly Jewish wealth painstakingly created since the first wave of Eastern European immigrants in the late 19th century and expanded over generations ever since.
In the US the impact will be seismic, if quiet. From the destruction of individual families’ financial scaffolding to the fiscal plans of universities, hospitals, charities, foundations, and many corporations, institutions that were already coping with reduced capital from a recessionary economy will now face even fewer resources and possible bankruptcy.
What is also very real is the further destruction in brittle investor confidence. In a financial system based entirely on the twin pillars of trust and a belief that the future will be better than the past, calamities like Madoff can dampen investor behavior for years. There are still handfuls of people who remember the Great Depression and invest as though it happened yesterday. Today, investors reel and roil in uncertainty due to the credit crisis and its aftermath. Tomorrow new generations of investors will timidly refract each investment decision through the icy prism of capital preservation rather than the warm ray of optimism that originally created such vast wealth in the first place.
Eventually, however, investors will dust themselves off, extract some liquidity and get back in the game. Warren Buffett is famously quoted as saying “Be fearful when others are greedy and greedy when others are fearful,” and it would take the stoutest of investors to approach this latest misfortune with that much brio right now. But, the buying opportunities are just too compelling to stay on the sidelines indefinitely. For those that ultimately do come back, this may be the once-in-a-generation opportunity to build the next great fortune or recover the one that just got away.